Coca-Cola Orange Cream will be the soda brand's newest flavor when it hits store shelves starting Feb. 10, the company announced.

Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.

The beverage, which reaches stores on Feb. 10, was developed following consumer demand. It is expected to remain on shelves until early 2026.

The new flavor comes after Coca-Cola discontinued one of its 'permanent' flavors after just months on the market.