AM EST Less than 24 hours after Mashable published this story, Hailey Welch has broken her silence with a statement on the failed $HAWK memecoin. Read our latest story on Welch's statement. Mashable's original report continues below.

Hailey Welch, known for her viral “Hawk Tuah” catchphrase, has seemingly disappeared from the public spotlight. After rising to fame with her viral videos and a successful podcast, Welch’s sudden disappearance follows the controversy surrounding her $HAWK meme coin.

$HAWK launched on December 4 at 5 pm EST. According to analysis from TRM Labs, it had an initial market capitalization of $490. Within a matter of hours, the value plummeted by 91% and the market cap dropped to $41.7 million. About 10 days later, the value of the token was essentially zero.