Apple has confirmed that it will announce new Macs during a week-long event starting October 28. It isn't the first time it's taken this route, and I'm absolutely here for it.

Apple has been rumored to announce the new M4 Macs soon, even speculating that the impending announcement may come as soon as next week. Apple’s marketing VP, Greg Joswiak, has now put all those speculations to rest last night by officially confirming on X/Twitter that the next will be an “exciting week of announcements” starting Monday morning.

Apple will change its lanes from single-day launch events to announcing multiple new products over the course of multiple days.