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Utah Hockey Club Naming Struggles
Utah Hockey Club denied Yeti: Wasatch they do now with Mammoth fan survey
Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers,
Yeti really needs to rethink their Utah Hockey Club copyright dispute
It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they’re down to three other names: Utah Wasatch, Utah Mammoth or keeping the Utah Hockey Club name. So what happened with the Utah Yeti?
Utah Hockey Club scraps permanent Yeti nickname due to copyright dispute with cooler company
The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group,
5d
on MSN
Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next?
The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.
5h
Utah HC Reveals Three Names Fans Will Vote On After Yetis Ruled Out Over Trademark Dispute
It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before the cooler magnates at Yeti ...
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