Opinions expressed by Forbes Contributors are their own. Pam Danziger reports on retail, focused on the luxury consumer market. A recent Adobe Think Tank, a video streaming forum, entitled “The ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of ... Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach for ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

The Department of Social Welfare and Development (DSWD) has reiterated that the agency provides a holistic approach to ...

The 4Ps (Product, Price, Place, Promotion) is a simple operational marketing framework. The 4Cs (Communication, Consumer, Cost, Convenience) takes a customer-focused approach. The 7Ps adds ...

Here's what I think needs to be done: Product-driven strategies can only take the brand so far Lauren came of age in the “Mad Men” era of marketing, dominated by the 4Ps approach – Product ...

A senior official of the Department of Social Welfare and Development (DSWD) highlighted the agency’s key programs and initiatives that use Anticipatory Action (AA) approach during the Dialogue on Int ...

Investopedia / Michela Buttignol The income approach, sometimes referred to as the income capitalization approach, is a type of real estate appraisal method that allows investors to estimate the ...

We must approach AI like the automobile—recognizing its potential to transform industries and create opportunities. AI is a tool, not inherently good or bad. Its impact depends on how we use it.

SOCIAL Welfare Secretary Rex Gatchalian on Monday denied that his agency rejected referrals for assistance from the Office of ...

SM, through the Philippine Geothermal Production Company, Inc. (PGPC), continues to preserve marine environments and communities in Tiwi, Albay province, supporting 14 coastal barangays and promoting ...