Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

as the original slogan apparently was too masculine in nature. BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to ...

Slogans These are designed to be memorable or ... Mode of address How the advert, as a media text, speaks to us. This could be a celebrity appearing to speak to us directly as Ewan McGregor ...

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