Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...

Internet advertising whose goal it is to drive customers ... online ads must be placed where the right people will see them ("right people" meaning the consumers you want to reach).

Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Although marketing campaigns can include paid advertising on traditional and ... can also have different goals and intentions that will define the types of resources they need and the activities ...