Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share ...

Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.

The top 10 most memorable advert slogans have been revealed - and they might divide opinion. A UK wide poll of 6,808 people conducted by YouGov for the Advertising Standards Authority offers an ...

See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes ...