Now the tech titan seems to be doubling down on this winning playbook by borrowing pieces of it to propel a new AI strategy from its Amazon Web Services division that is focused in part on low ...

I tried two of Amazon’s AI helpers — the Rufus chatbot and AI-powered product research guides released in October — for my holiday shopping dilemmas and questions. I hoped for improvements on a test ...

Amazon's Alexa seems like the perfect product for the generative AI era. Getting this powerful ... success fizzled and the business has so far failed to become profitable, leading to drastic ...

Learn More. Amazon is doubling down on artificial intelligence with a $4 billion investment in the AI startup Anthropic, renowned for its cutting-edge Claude AI models. This announcement cements ...

The announcements mark Amazon's biggest step toward combating a reputation that it had been caught flat-footed in developing AI applications as competitors sped ahead. Rohit Prasad, Amazon's head ...