In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies. Apple has previously explored the idea of search-based ads for Maps.

Apple may soon plan to monetize Apple Maps. According to a report by Bloomberg's Mark Gurman, the company is working on the idea of showing ads in Apple Maps, although this is not the first time Apple has planned to take such a step.

Macworld Open the App Store app on your iPhone and pretty soon you’ll spot an ad: I’m seeing one for Temu on the front page, and a search for “monster hunter” surfaces another for Honkai: Star Rail before we get to any games of that name.