“Designers are always trying to put the roundels on and they’re always being told to take them off, the argument being that one should be able to recognise a BMW without badges. “One ...

the 1-Series has the task of winning customers who would love a Roundel on the hood, but can't swing the 3-series. Having done the truncated poop deck on the E36 318ti, BMW decided to go with a ...

Get the latest car news, reviews, and features.

the roundel emblem (it’s a real domed emblem, not just a sticker) adds a splash of frivolous fanciness that shmucks like me who drive these cars cannot resist. Speaking of pompousness, the BMW ...

The motorsport roundel itself was introduced in 1972 alongside the formal establishment of BMW Motorsport GmbH as it was known then. The iconic blue, violet and red colour combination was created ...

Karim Habib, who had a hand in the F01 7 Series while at BMW, has left the Roundel for the three-pointed star. Habib's move to Mercedes has him overseeing Mercedes' advanced design studio in ...