Anchor] China's BYD, the world's No. 1 electric vehicle company, has taken its first step into the Korean passenger car ...

The biggest trend in motoring circles over the past few years has been the rapid influx of Chinese cars into world markets.

Kia launched its new electric EV3 SUV with a starting price of around $30,000. While BYD is known to undercut competitors in price, the Chinese automaker could struggle to do so in South Korea.