Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral ...

What drives customer behaviours? How does human decision-making influence economic outcomes? This ground-breaking programme unpacks the complexities of behavioural economics to give you deep insight ...

Behavioural economics is a field that combines insights from psychology and economics to understand how people make decisions. It challenges the traditional economic assumption that individuals ...

W.W. Norton & Company Inc, New York, 2014, 432 pp., $27.95. Behavioral economics sees the world as full of humans, not “econs,” in the language Richard Thaler and Cass Sunstein popularized in Nudge, ...

Patient engagement solutions designed using principles from Behavioral Economics (“BE”) can help innovators and care teams to demystify what might seem like an irrational human behavior by ...

A photo allegedly showing SpaceX CEO Elon Musk and Amazon founder Jeff Bezos seated together often circulates online. It was ...

This course explores modern managerial judgment through the lens of behavioral economics, experiments, and other forms of data. The course aims to help students (a) improve their ability to make ...

Each of us also has a limited perspective on things: we have inbuilt tendencies to form judgements and opinions even in the ...

This project brings together experts from disciplines including health economic modeling, complexity science, psychology, sociology and behavioral economics. The authors set out 12 methods which ...

Punjab Agricultural University (PAU) recently hosted a session with Sanjit Dhami, professor of economics at the University of Leicester and an expert in behavioural economics. The event brought ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...