Ad slogans help us determine the best products ... The catchphrase won various awards and was ranked in the Top 10 ...

Oh yes, keep it simple. The best slogans do. PHIL DUSENBERRY, former chairman of BBDO North America was inducted into the Advertising Hall of Fame in 2004. He is the author of the practical memoir ...

Might any or all of these slogans ... last week as the best of 800 slogans the committee obtained in its nationwide slogan-motto-jingle-limerick-rhyme con-contest (TIME, Sept.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden, the head of ad-agency ...