Frozen food giant Birds Eye has pulled a fish finger advert over concerns raised by County Durham safety campaigners. The TV advert featured a man and boy jumping into the sea with a voiceover ...

Do fish fingers count? See our pick of the healthiest brands below – the results might surprise you. When Birds’ Eye produced ...

Commissioned by Birds Eye, The Marine Stewardship Council (MSC), and Iceland Foods, the research uncovered that to construct the ultimate fish finger sarnie, you need precisely four fish fingers ...

Birds Eye Fish Fingers were facing stagnant sales, declining penetration and falling quality perceptions. Their new strategy discarded their previous masterbrand model in favour of a new creative and ...

I’m quite sure Bird's Eye fish fingers were my very first taste of seafood. A successful introduction, I wasn’t an adventurous eater growing up and would have been cautious about sampling ...

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