Branded content involves content that is directly linked to a brand, showcasing a brands values rather than focusing on a product or service. We take a look at how brands are turning to good ...

The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17 Why Creativity Matters is a virtual talk series from Creative ...

The collapse of the traditional marketing funnel was a central theme of this year's Advertising Week New York (AWNY), which ...

Without that element of jeopardy, a story can be flat, predictable, boring. Sadly, much of branded content and brand storytelling is all of those things. The characters and setting are nice, lest they ...

A review of The Denver Foodie pages shows Davis is not marking his videos as branded content when he does post videos of restaurants. Social media policies, like on Instagram, and regulations ...

Avid Collective has unveiled Avid PubSuite, a platform for branded content campaigns. The platform, which has been custom-built for the digital publishing industry, aims to reduce publishing time ...

Developed by PRNEWS.IO, a fast-growing PR-tech company, the platform offers access to over 100,000 media outlets, delivering ...

Avid Collective has unveiled Avid PubSuite – its new market-first, end-to-end platform for branded content campaigns for Australia and the UK. The new platform, which has been custom-built for ...

It also will produce branded content and commercials for athletes worldwide, including Messi. 525 Rosario is a joint venture between Messi and Smuggler Entertainment, which produced Apple TV+ ...

--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced new Adobe Express innovations to empower the world’s largest enterprises to accelerate and scale on-brand content creation while ...

Leading brands and agencies like Dentsu, Havas, Prudential, Virgin Australia and Workday rely on Adobe Express to create professional looking content at scale – with features powered by Firefly ...

Today, Adobe (Nasdaq:ADBE) announced new Adobe Express innovations to empower the world's largest enterprises to accelerate and scale on-brand content creation while collaborating more seamlessly and ...