Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ reporting viewership of their programming courtesy of “VideoAmp Overnight Data.

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.