and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told. The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C.

Chevrolet decided to go with a more aggressively angled version of the 1965 badge for the 1967 cars, but the flag designs stayed the same. Often there were several logo variations on the same ...

General Motors has owned Chevrolet since the early days of its existence, taking control of the automaker in 1918, just seven ...