Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...

Your email list is your way of reminding your readers that you exist and a way of helping them continue on their journey from Point A to Point D. Email Marketing Platform. The fir ...

Alternatively, you could offer free content, like access to a webinar ... Is a sales funnel the same as a marketing funnel? Sales and marketing funnels focus on different parts of the customer ...

If your clicks, leads and sales don’t correspond with the high rankings and impressions, it’s time to adjust your strategy, targeting and likely messaging. Dig deeper: How to use conversion data to ...

Discover key trends for go-to-market success, from aligning sales and marketing to leveraging data, refining ICPs and ...

The launch of AutoPilot reinforces STELLA AI, Dealer Funnel, and Client Command's commitment to pioneering innovative, resource-efficient tools that deliver immediate, measurable results, with ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Sales and Marketing alignment is not new, but it has acquired a dot-com-era moniker: Sales and Marketing 2.0. One should look past such hyperbole, but marketing and sales departments should not ignore ...