Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

Alternatively, you could offer free content, like access to a webinar ... Is a sales funnel the same as a marketing funnel? Sales and marketing funnels focus on different parts of the customer ...

As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges — guaranteeing quality leads and sales while saving you time and money?

The sales marketing funnel is more than just a concept ... delivering tailored content, and utilizing the power of media to turn prospects into advocates. In today's competitive landscape ...

Sales and Marketing alignment is not new, but it has acquired a dot-com-era moniker: Sales and Marketing 2.0. One should look past such hyperbole, but marketing and sales departments should not ignore ...