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The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 min 18 sec ago By Tim Nudd - 2 hours 3 min ago By Jon Springer - 4 hours 3 min ago By Jack Neff - 6 hours 3 ...

The agency created "Touchboard Discounts," a campaign that used touch technology to transform traditional outdoor billboards at a soccer stadium to create an interactive shopping experience for fans.

In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Brazil’s Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign ...

The German discount grocery chain worked with ad agency Serviceplan again, following award-winning campaigns such as ‘The Kids’ and ‘The Wish.’ The Penny’s annual Christmas campaign is ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

This Adobe Creative Cloud deal ends on 27 February at 11pm GMT, so you haven't got long to unlock this sizeable discount locked-in for your next 12-months subscription to the service. Save 16% off ...