Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate ... Here are five important areas of difference between brand marketing ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy ... of this is Coke vs.

the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy.