The video is just 77 seconds long, mimicking the kind of iOS presentation Apple might cook up for a new software release. The concept covers various ideas that make sense for the evolution of iOS ...

The concept behind ‘Today at Apple’ is ... This is an essential evolution of the Apple brand from a product that people use to an experience that changes people’s lives.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. The most prominent iPhone prototype that Apple ever lost was the iPhone 4 that was ...