As with B2B, effective B2C content marketing provides valuable information and solutions that address consumers’ needs and questions. For example, sports brand Wilson ranks for the search term ...

from which the results of the B2C content marketing report were generated, was emailed to a sample of marketers using lists from Content Marketing Institute and MarketingProfs. A total of 1,798 ...

For example, it was the credibility of the ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to keep up. It would be an enormous leap ...

In the B2C case, a great example of this would be making it easy for customers ... So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...