She doesn’t recommend using perms on young children and, if you do choose to allow your child to get a perm, to go to a reputable salon to minimize the risk of negative side effects. Kimble adds ...

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Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...

“We’re getting loads more requests for perms in the salons and enquiries on Instagram pretty much daily, too,” says Hersheson. “If I’m honest, perm technology has not hugely moved ...