A new 2025 global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in ...

Sorrell provided a deep dive into the advertising industry, revealing that global ad spends has reached $1 trillion, with 70% allocated to digital platforms. Traditional media, such as TV and ...

Space advertising is not currently a problem, but the enterprise needs to be smothered before it has a chance to grow, ...

As global brands produce standout campaigns at nimble pace, experts dissect the factors, cultural or otherwise, that might be ...

Global advertising spending has reached a significant milestone, surpassing US$1 trillion for the first time in 2024, according to WARC's latest report, The Future of Media 2025. This figure is ...

A week into 2025, the return-to-office crackdown is already in full swing after WPP, the British FTSE 100–listed ad behemoth, sent a memo to its staffers ordering them back into office at least ...

Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That number includes ...

Disney said its streaming platforms have an estimated 157 million global monthly active users on its ad-supported tiers, including 112 million domestically. This is the first time the company has ...