But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020 ...

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...

integrating a powerful analytics tool like Google Analytics 4 (GA4) with artificial intelligence (AI) can feel daunting . Whether you’re a seasoned developer or just starting out, this guide by ...