Google Analytics 4 is less about creating standard reports and more about ... GA4 can paint a clearer picture of their behavior along the customer journey. Instead pageviews or sessions, the focus of ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

Google Analytics 4 (GA4) can be a useful tool for analyzing ... Metrics, such as average engagement time per session and engaged sessions, offer a deeper understanding of how your content performs.

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...