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Was The Reese Behind Reese's Peanut Butter Cups A Real Guy?
The Reese's Peanut Butter Cup, with its iconic orange packaging, is one of the best-known candies worldwide. But where ...
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Hershey Foods Corporation: Collisions campaign (1969)
Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an advertising campaign that began building Reese's Peanut Butter Cups into the corporation's best-selling ...