Where to buy Hawk Tuah Girl's merch. On June 29, Fathead Threads in Belfast, Tenn., posted a photo with owner Jason Poteete ...

(AKA Hawk Tuah Girl) had a complete and total stranglehold on American pop culture. Welch, a 22-year-old from Tennessee, rose ...

She's worked with a local Tennessee company called Fathead Threads to sell merchandise capitalizing on all the Hawk Tuah virality. Among the items: a "Hawk Tuah 2024" trucker hat, graphic tees ...

Welch said she takes the situation "extremely seriously" after a lawsuit was filed against her cryptocurrency venture.

In a year that proved the vanishing difference between virality and traditional fame, one moment involving Hawk Tuah Girl stood apart.

She has since capitalized on her newfound fame with custom merchandise and a podcast, “Talk Tuah.” The lawsuit, alleges that the Cayman Island-based sellers, as well as the promoters, ...

Since June, when her interview went viral, she has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.