Yes, you read that correctly. Some have wondered how could one of the most popular running shoe companies do this? However, HOKA has proven that it can deliver on performance and style.

Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more For the past few years, Hoka shoes have dominated UTMB, the world’s most prestigious ...

Hoka has just dropped four new styles of shoes for runners, hikers, all-day comfort, and recovery. The Bondi B3LS takes Hoka’s signature cushioning and gives it a streetwear edge. The Kaha 3 GTX ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, it will likely happen because of shoes like Cielo X1 2.0 — the newly ...