A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Here are key tips for ensuring event success in 2025: Set clear objectives for each event, such as customer acquisition, ...

That should be nothing new, but the criticality of having a documented content marketing strategy is. Seems like common sense to put a content strategy and plan in writing, right? But, only 32% of B2B ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

In this article, I'll explore five critical mistakes to avoid when planning and executing your business strategy for 2025. By ...

In the gig economy, side hustles are a popular way to earn extra money. But if you’re thinking of skipping a business plan, ...

Your company’s marketing strategy has never been more important. It’s no secret that today’s economy is fiercely competitive for businesses. Growing your company and your user base is no ...

Don't let the "assumption trap" hold you back. Here's how listening to your customers can unlock game-changing growth.

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. “Boring to boring”, “fridge ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

Many small business owners outside of retail experience a slowdown in operations during the fourth quarter of the year.