AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

For casual fans, Super Bowl commercials are the draw. It costs $7 million to $8 million for a 30-second ad spot during the Super Bowl. Here are the top 10 pre-release and teasers, according to ...

ISpot sells technology that marketers use to plan and target linear and streaming TV ads, tracking if an ad led someone to take an action like buying something online, downloading an app or ...

That left room for Johnson & Johnson’s Tremfya to jump up to the second spot, while Novo Nordisk’s megapopular obesity med Wegovy—a recent addition to iSpot.TV’s pharma ad spending ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...