"The challenge for Pepsi moving forward is whether the additional exposure is worth the costs," said branding expert Erich Joachimsthaler, CEO and Founder of Vivaldi Partners Group. "I think this ...

Lading just 3-2 in the waning seconds of the second period, Edwardsville got a goal from Dylan Joachimsthaler with 23.9 seconds left to take a 4-2 led heding into the third period. From there ...