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How Kellogg's Paved The Way For Cereal Box Prizes
Read more: 14 Of The Oldest Cereals Still On Shelves To be fair, the first cereal box "prize" wasn't just not a toy, but it wasn't even an in-box prize. In the 1900s, the nascent Kellogg's offered ...
Mashed on MSN11mon
Look No Further Than The Box For A Perfect Cereal Bowl
Back in the day, consumers were encouraged to eat cereal right out of the box. From 1942 to 1975, and then again in 1989, ...
‘Sneakflation’: Shopper issues warning against Frito-Lay, Kellogg’s after seeing new packaging. Here’s what to look for
A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular ...
Marketing Week3d
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Creative Review5y
Kellogg commissions Landor for new cereal pack designs
Speaking at the Advertising Association’s Lead conference in London recently, Watson was damning, calling heavily-branded cereal packs “billboards ... and not a box of obesity-inducing Kellogg’s ...
Business Insider India10y
10 Vintage Cereal Boxes That Will Make You Nostalgic For Childhood
After seeing a 4% decline in sales in its flagship U.S. breakfast unit, Kellogg CEO ... It's sad news for cereal lovers everywhere, but these 10 nostalgic cereal boxes from the '70s and earlier ...
Marketing Dive9y
Kellogg runs MMS campaign for cereal recipes
"The Big Bake" campaign is running all across Britain and Ireland. Calls-to-action on Kellogg's cereal boxes urge consumers to send in pictures of themselves cooking and enjoying recipes with their ...