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How Kellogg's Paved The Way For Cereal Box Prizes
Read more: 14 Of The Oldest Cereals Still On Shelves To be fair, the first cereal box "prize" wasn't just not a toy, but it wasn't even an in-box prize. In the 1900s, the nascent Kellogg's offered ...
Kellogg Looks to Donut Holes to Plug Leaks in US Market Share
The breakfast giant is introducing glazed-donut-inspired cereals as it reported earnings and plans to regain market share in the US market.
WK Kellogg’s sales fall short as consumers seek value and as Special K loses share
WK Kellogg Co.’s stock fell 1.8% Tuesday after the breakfast-cereal company’s fourth-quarter adjusted profit swept past ...
Marketing Week8d
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
WK Kellogg forecasts upbeat 2025 profit on cost cut efforts
WK Kellogg forecast annual profit above expectations on Tuesday and reported better-than-expected earnings as the breakfast ...
Food Dive5h
Post Holdings sees cereal demand dip as Gen Z seeks healthier breakfasts
Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey Bunches of Oats owner.