L’Oréal Professionnel is championing this shift with the iNOA Iconic Browns campaign, an ode to the earthy palette that ...
Let's talk about hair colours. With all the options in the market, how can you make the right and informed choice? Let’s ...
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Earlier this year, L’Oreal unveiled a game ...
Silver Care Shampoo for Gray and Silver Hair: Our Silver Care Gray Hair Shampoo leaves hair feeling strong, nourished and silky with volume and bounce. See brighter, more vibrant, healthier ...
Haircare made up 15% of L’Oréal revenues in 2023, plus 8% in hair color. McKinsey reports that haircare was a $90 billion market globally in 2022, and it will experience a five-year 6% CAGR.
L?Oreal adopted GumGum?s image recognition technology to pick up on the hair colors of consumers in photos to promote its Ombre hair color campaign. L?Oreal attempted this digital marketing strategy ...