Step 1: Identify the goal Without a goal, campaign waters get really muddy ... and Twitter advertising Event sponsorships Educational presentations and webinars Marketing emails The ones you choose ...

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

Marketing initiatives must adapt accordingly. When developing a marketing campaign, you want it to evoke emotion with your customer base. So it's important to understand different types of consumers, ...

Planning a marketing campaign starts with understanding your ... or some future version of it--if you want to take a strong step toward growth. Here are some ways to launch your campaign: Speak ...

Here are the steps to create that new marketing campaign playbook for brands, agencies and sports professionals: Step 1: Create a sense of urgency around the objectives This step may sound obvious ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

You might be surprised to hear it was the result of a 1960s marketing campaign in Japan ... In Japanese, "man" means 10,000, "po" means steps and "kei" means meter. So it was, literally, a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

However, landing a social media marketing job can be a challenge, especially if you're not sure where to start. In this ...