Describe text classification and related terminology (e.g., supervised machine learning). Apply text classification to marketing data through a peer-graded project. Apply text classification to a ...

Though NAICS has largely replaced SIC, some areas of government and business still use SIC codes, so it is important to understand both classification systems. Making Sense for Modern Marketing Most ...

Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning) Apply topic modeling to marketing data via a peer-graded project Apply topic modeling to a variety ...