Digital signage within the Technological Institute and Cook Hall provides opportunities to promote sponsored Northwestern Engineering events and student groups, as well as select Northwestern ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

In today’s fast-changing digital marketing world, can businesses ignore the power of social media in 2025? As people’s online habits change, having a strong online presence is key to success. Smart ...

The in-stadium mobile engagements are being enabled through a partnership between Access Sports Media, which operates more than 20,000 in-venue digital displays in sports venues for MLB, NFL, NBA and ...

Also, with new-age tech such as AR/VR, AI, there has been an upgrade in the outdoor digital display sector. This approach not only enhances user experience but also brings an innovative touch.