Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...