The 4Ps has become synonymous with the marketing mix. The 4Ps are product, price, place, and promotion. The strength of the 4Ps approach is that it is a memorable and practical framework for ...

What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers ...

Chirag Shah of Boch & Fernsh shares how brands can strategically leverage emotions and planning to maximise their success during the festive season.

In today’s fast-paced digital world, understanding the various digital marketing channels is crucial for businesses looking to maximize their online presence. With countless options available, each ...

Valuation models suggest an upside potential of approximately 20-35% for Papa John's stock, making it a 'Buy' despite not ...

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want ...

Back in 2005, when Garrett Brizendine was a marketing student at Johnson & Wales University, he adopted the Anthony’s Pizza & Pasta store at East 29th Avenue and Roslyn Street as his own. “I lived in ...

Tic Tac is launching a promotion called "Choose Your Next Match" where fans can decide between five choices for their next limited-edition flavor.

The promotion for the Wicked movie has been fierce, with its stars championing the 2024 movie release. However, one piece of ...

In today’s fast-paced digital landscape, leveraging data analytics has become the key to unlocking unprecedented marketing ...

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