Quantitative analysis is the process of collecting and analyzing numerical data from media sources, such as the number of mentions, impressions, reach, share of voice, sentiment, and tone.

A media relations SWOT analysis is a strategic tool that helps you identify and evaluate the strengths, weaknesses, opportunities and threats of your organization's media relations activities.

In social media, a little spying on your competitors can go a long way. A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your ...