Chris Mellish, group chief executive officer, says the industry will be shaped by rapid technological advancements in 2025.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

New York, New York-- (Newsfile Corp. - February 6, 2025) - As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that ...

"We've leaned heavily into it because trust is something that's in short supply these days, and we can fill that void," a ...

When searching for the perfect marketing agency to help your business grow, selecting a HubSpot expert can be one of the ...

Moosylvania, a St. Louis-based advertising agency, named Andrew Cohen to the newly added post of president.

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...

As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing ... Cadillac’s chief marketing officer. That insight about their social ...