Last season, Powerade took a big step into the college basketball space by signing LSU star Flau’jae Johnson to an NIL deal.

A trio of college basketball stars have joined ... All-American candidate Caleb Love of Arizona and All-ACC star Saniya Rivers of North Carolina State all signed new NIL partnerships with Coca ...

On Friday, Duke basketball will face former North Carolina Tar Heels guard Caleb Love once again in a road game against the Arizona Wildcats. Love spent three seasons in Chapel Hill before ...

The gifted prep is down to UNC basketball and four other finalists in the homestretch of his high-profile recruitment.

Philadelphia 76ers forward Caleb Martin opens up on his relationship with his twin brother Cody as series with Charlotte ...

Kobe Johnson, Dylan Andrews and Skyy Clark are all likely to spend time guarding the Wildcats’ leading scorer when the ...

Here are how the conference’s 18 teams stack up with several high-profile tournaments on deck this week: REQUIRED READING: Cooper Flagg stars as Duke basketball stifles Caleb Love, Arizona in ...