From the start, Japan seized on the Olympics as a rare marketing opportunity: Tokyo’s bid touted “omotenashi”--exquisite hospitality. But sponsors have grown frustrated with what they see as ...

Kirsty Coventry, Zimbabwe's sports minister and two-time Olympic champion, is among the candidates vying to become the next president of the International Olympic Committee. If successful, she would ...

International cheese manufacturer Bel Group has appointed Australian Olympic and three times Grand ... has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super ...

Canadian speed skater Denny Morrison has given his Olympic silver medal to Gilmore Junio. Junio vacated his spot in the men's ...

(Kyodo) TOKYO (Kyodo) -- The Japanese Olympic Committee and Japanese Paralympic Committee plan to allow companies to sign a single joint sponsorship contract with both bodies from 2025, sources ...

As the largest corporate sponsor for Paris Olympics, LVMH (LVMUY) was everywhere, from the champagne flowed in V.I.P. suites, to the clothes ...