PhoneArena3d
T-Mobile announces its next acquisition which will transform an industry using digital screens
The T-Mobile Advertising Solutions unit will acquire Vistar's intelligent marketplace that helps advertisers buy, sell, and ...
TV Technology3d
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a ...
ANZ launches AI-powered ‘Falcon Lens’ via Special, T&DA, PHD & oOh!media
ANZ has launched Falcon Lens, an AI-powered experience that generates unique, personal falcons for Australians, to coincide ...
Forbes1y
Brands Are Dominating Billboards This Year: Here's How To Create Impactful OOH Advertising
Bartanian: Many developments within digital media displays ... in how OOH is planned, audiences targeted, and how the overall advertising performance is measured. Screen quality is improving ...
exchangewire.com1d
2025 Predictions: OOH, DOOH, and Beyond
AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...
Campaign US2d
T-Mobile to acquire Vistar Media, strengthening its ad-tech capabilities for the digital OOH market
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...
Exchange 4 Media9d
Data & DOOH: OOH players aim for the sky in 2025
Strategic data usage, improved measurement systems, digital innovations, and a focus on modern infrastructure will position OOH as an indispensable part of the media mix, delivering measurable ...