OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content
India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms ...
Marketing1mon
It's Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top ... The standard form of advertising many ad pros once knew is now gone. If advertisers want to attract new business, ...
Streaming Media Magazine1d
Fubo Debuts Four New Interactive CTV Ad Formats Including Transactional and Gamified Ads
FuboTV, the leading sports-first live TV streaming platform, announced the availability of four new interactive CTV ad formats to further drive audience ad engagement. The personalized and dynamic ...
Business Insider India4mon
Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!
Now, after enjoying significant box office success, the film is now dominating the OTT space, as well! Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.
Hosted on MSN4mon
Kalki 2898 AD OTT Release: Prabhas's Movie Now Streaming On Amazon Prime Video And Netflix
Kalki 2898 AD has been so much in demand that the streaming giants believe the film would set a new record on OTT’s too in terms of streaming hours. Ever since it was released due to an ...
Streaming Media Magazine28d
K+ Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion
technology to monetize its live channels and new AVOD service. The personalized ad insertion solution, available through broadpeak.io SaaS platform, empowers VSTV to quickly increase revenues for its ...
AFAQS13d
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
From subscription declines to creative ad innovations and the debut of Waves, India's video streaming industry experienced ...
Business Insider India5y
Hulu is testing a static ad experience with Charmin and Coca-Cola that appears when users press pause - and it is designed to be unobtrusive
The new ad format is a static image that takes over the ... The company recently turned on a private marketplace for its OTT inventory and announced that it would offer attribution measures ...