While public relations specialists tend to favor traditional media outlets for good reasons, their reluctance to use ...

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

One critical aspect of strategic leadership in PR is the ability to anticipate challenges and opportunities. This forward-thinking approach allows leaders to craft campaigns that resonate with their ...

Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

Learn how to determine appropriate media for particular campaigns, how to organize a creative department, how to create budgets and timelines, and how to research and purchase visual imagery. COMM 729 ...

A guerrilla branding campaign can be effective if done correctly ... asks Michael Levine, public relations expert and author of Guerrilla P.R. “In addition to energy and curiosity, the pro ...