Key to getting a foothold in the UK was a tie-up with Shoot magazine which saw one of the country's first Panini-branded albums, Football 78, included free along with a small number of stickers.
I have a collection of sticker albums, predominantly 'Panini', for football tournaments (World Cup and Euros) dating back to Euro 88 in West Germany.
Panini is back and better than ever after launching the first-ever Barclays Women’s Super League Adrenalyn XL Trading Cards.
Following the success of the first-ever domestic women's football sticker album last year, Panini have launched the Barclays Women’s Super League Official Sticker Collection, brand new for 2025!